Unlike industry standard equine shampoos, EVERY ingredient in this formulation is derived from a natural source. It is a re-mineralizing cleanser, which helps eliminate toxins, replenish the skin’s natural moisture, and replace depleted nutrients. It leaves a “show-horse shine” with each use. It is ultra-mild and based on naturally derived surfactants from coconut oil, palm kernel oil and sugar. This unique formulation combines natural minerals, which soothes skin, and a unique blend of natural amino acids and rich emollients, which lock in moisture. This creamy, lightly fragranced formula lathers gently then rinses clean, resulting in softer, smoother, healthier looking skin. It is soap-free and gentle enough for sensitive skin.